Halogen Publishers Audience Rivals WSJ.com
by Greg Shove on October 6, 2008
We just completed our first survey by Nielsen Online of our publisher alliance. The results are GREAT!
The survey, conducted in September, shows that the Business & Investing vertical of Halogen Publishers has more than twice as many users with household incomes topping $150,000 than found on WSJ.com. Halogen Publishers is now tied with Wine Spectator for the highest percentage of affluent readers on the Web, according to Nielsen Online. Over a quarter of users in the Halogen Publishers network have investment portfolios exceeding $500,000 in assets and more than 30 percent vacationed in Europe in the past two years, according to the survey.
This is an important step in demonstrating to advertisers that there are now some viable digital media alternatives to the “usual suspects” – wsj.com, nytimes.com and forbes.com.
This is great news! Keep up the good work!