Digital Luxury Digest | Mapping and Tapping Networks, Handling Sticky Tweets, Social Media’s Evolution
by Halogen on May 6, 2010
“Social Luxury Is Personal: Makers of high-end brands need to map, tap networks” (Forbes)
Just as water blankets the Earth’s surface area (and sustains life), social-networking technologies will soon cover 70% of the Web. This will breathe ubiquitous global social connectivity into once solitary experiences. The impact for luxury brands will be dramatic.
“A Twitter Guide to Handling Anything Your Customers Throw at You” (MarketingVOX)
There are a lot of examples of companies that handle the unexpected well on Twitter; there are just as many, if not more, of companies that didn’t. Don’t be in that latter group.
“The Evolution of Social Media Advertising” (ClickZ)
When paid advertising opportunities first opened up years ago on social networks, many brands and agencies tried it. Usually, by the performance standards we typically applied, it failed. Over time, new offerings have emerged but, more importantly, we have all come to better understand the mindset and use patterns in social media and have adjusted the goals of paid placements within social environments to better match those of the audience.
