Finding Gen Y Online

by Halogen on June 17, 2010

With Generation Y outnumbering the Baby Boomer generation and making up roughly 25% of the U.S. population, they are a forced to be reckoned with. And with their annual spending power exceeding $200 billion and influencing another $50 billion in purchases, companies and brands better be targeting them. But with Gen Y spending more time online than they do watching TV, how do you reach and engage them?

At the L2 Generation Next Forum, our CEO, Greg Shove, stressed the importance of brands going to their consumers online, integrating into consumers’ every day life, and having content that consumers will want to share. He also presented where online, specifically which blogs online, consumers are trafficking.

To see a copy of Greg’s complete presentation at L2, click here

To see Greg’s presentation at L2, click here

[Generation Y statistics from L2's Gen Y Report]

June 17, 2010

Web Teams Lack Love

by Halogen on June 10, 2010

With Facebook comments replacing thank yous, invitations, and greeting cards, and Tweets informing us of our friends and family’s lives, it is hard to ignore the immense influence and success of social media sites.

So what does it take to be a successful company and stay a successful company in this day and age? At the WWD Social Media Forum, our very own CEO, Greg Shove stressed the importance of companies capitalizing on the pervasiveness of social media, “Online demand generation is the most efficient way to generate demand.” If a company hopes to expand their success, they will have to afford a whole lot more love to their web teams.

Success should no longer be measured in impressions, but instead in Facebook fans and Twitter followers because, as Greg stated, these new measurements demonstrate brand engagement. And in order to thrive in a time where social media dominates, companies must ask and answer this question, “How do you build, engage, and grow your audiences?”

See full article here

June 10, 2010