by Anna Eschenburg on January 19, 2012
At an event last night in San Francisco, Facebook announced even more ways for users to share by significantly expanding the number of Open Graph applications to 60. Previously, users could share what they were listening to with Spotify or reading on Washington Post, but the expanded list includes everything from Airbnb to Living Social and Pinterest.
The platform is now open to all developers, meaning the opportunities are endless for what ‘actions’ Facebook users can take. Ford has already created two applications that integrate with OpenGraph to take advantage of the instant sharing. Expect more brands to join them and thousands of applications to be released in the coming months.
Facebook, through their Open Graph, is quickly cementing themselves as the infrastructural backbone for emerging social sites. When a new service pops up, logging in via Facebook Connect is the easiest way to find friends already on the service and invite others to join. Tying this into the timeline will expand the viral opportunities for new services. This will also be important for brands, but it will require new thinking in how they interact and engage with their consumers and followers. Now every interaction with the brand is a potential marketing opportunity. This is a truly authentic way for brands to spread their message and also underscores how important it is for brands to have relationships with the right influencers.
Below is a full list of all the applications:
Spotify, Rdio, Slacker, Turntable.fm, MOG, Rhapsody, SoundCloud, iHeartRadio, Earbits, Jelli, Saavn, Songza
News & Links
Washington Post, Rockmelt, Wall Street Journal, Digg, The Daily, Buzzfeed, The Guardian, Yahoo! News, The Independent, IBNLive, Wetpaint, InHindi, USA Today, Joinsmsn
Causes, Artez Interactive, FundRazr
Where I’ve Been, TripAdvisor, Airbnb, Gogobot, Wipolo
Food & Dining
Foodspotting, Urbanspoon, Yummly, Snooth, Foodly
Shopping, Design & Fashion
LivingSocial, Sneakpeeq, Polyvore, Oodle, Pose, Lyst, Pinterest, Fab, Payvment, GiftRocket, LAX World, GiantNerd
Flixter (Rotten Tomatoes), Goodreads, Words With Friends, Castleville, Bubble Island, Hulu, DailyMotion, Zeebox, Draw My Thing, Cinemur, Kobo, DiamondDash, Snapstick
StubHub, Ticketmaster, Ticketfly, ScoreBig
BranchOut, Ford – Mustang, Ford – Grab-a-Badge, Autotrader, Appsfire, Color, [s]edition, Grockit, Chegg, Artfinder
Will you be adding any of the latest applications to your Facebook Timeline? Access them all here.