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Why Brands Must Combine Paid, Owned, and Earned Media

by on July 24, 2012

Screen Shot 2012 07 23 at 5.28.04 PM Why Brands Must Combine Paid, Owned, and Earned Media

Last week, San Francisco based research and advisory company, The Altimeter Group, published an excellent report on the importance of converging paid, earned, and owned media for brands. The report states that “brands that do not integrate and align paid, earned, and owned media are now at a disadvantage…in 10 years, most media will encompass elements of paid, earned, and owned,” and we could not agree more! All-encompassing media systems are where marketing (or advertising) is now heading.

Continue…

July 24, 2012 , , , , , , , , , , , , , ,

Greg Shove Joins MphasiS for a Round Table on Social’s Role in Financial Services

by on July 12, 2012

MphasiS, a division of HP, brought together some of the greatest minds for an executive round table at the Waldorf Astoria in New York City to discuss how social media is going to shape the financial industry’s customer experience. SocialChorus’ own CEO, Greg Shove, shared his insights on the social space for the financial services industry in the video below:

We’d like to thank MphasiS for putting together this great video! How do you think the finance industry can use social media to connect with their consumers?

July 12, 2012 , , , , , , , ,

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60 Seconds in Social Media

by on March 8, 2012

At SocialChorus, we’re constantly discussing the expansion of the social media world we live in and how brands should no longer only be pushing out their own messages but joining the conversation wherever is is happening. This stunning infographic from Social Jumpstart highlights what every 60 seconds in social media looks like!

60 seconds social 2.1 368x1024 60 Seconds in Social Media

March 8, 2012 ,

Brands Must Engage in New Ways to Reach Millennials

by on February 3, 2012

Being a millennial myself, I already know I rely on social media daily. It’s the way millennials have learned to communicate, socialize and explore the world around them. I’m constantly on, accessible and sharing the latest updates with my friends, family and often times strangers. If I’m looking for a new restaurant in the neighborhood, I automatically pull up Yelp or Foursquare’s Explore feature. Shopping online? I likely follow your brand on Twitter or Facebook and before making a purchase I read reviews on your product, how it fits, works and its quality. Upset that my flight is late? Oh you better believe I’ve already tweeted about it.

A recent survey done by Bazaarvoice, only cements these facts about millennials and how they relate to their world and therefore interact with companies and brands. Bazaarvoice writes, “the bottom line is, millennials shop and interact with brands differently. As they start to control spending, their habits will inevitably change the way businesses sell – and with it, the way all consumers buy.”

One of the most stunning facts from the recent survey is that when trying to learn about a brand, product or service, 51% of millennials trust user-generated content significantly more than any other form of information, including brand messaging, news articles and advertisements. Perhaps even more surprising is that millennials say they trust advice from strangers more than recommendations from friends and family (49%).

In addition, the study found that 42% of millennials share their brand experiences (positive or negative) across their social networks (Facebook, Twitter, etc) compared to only 17% of boomers.

This study leaves no doubt that brands need to continue to utilize social media to engage with the millennial generation. By embracing social media, reacting in real time and adopting a policy of authentic transparency, brands will earn respect and trust from millennials. Even more so, brands need to inspire their advocates and superfans to create user-generated content to influence millennials about their products.

Bazaarvoice millennials final2 Brands Must Engage in New Ways to Reach Millennials

February 3, 2012

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Must Keep Pinning: Some Thoughts on Pinterest

by on January 23, 2012

I’ll be honest; I’m a little obsessed. Over the past couple months, I’ve curated a collection of my favorite quotes, items I’d love for my future home, DIY projects I want to undertake and without any doubt of inevitability, a collection of party favors, recipes, and decorations for that amazing dinner party I keep promising to host.

Although it may seem like Pinterest is just the “women’s version of fantasty football,” Pinterest has already seen an influx of companies and brands that are ready to be a part of the pinning phenomenon and some are quickly seeing real results. Real Simple recently told Ad Age, Pinterest drives more traffic for them than Facebook.

In case you aren’t familiar with Pinterest, here’s a quick rundown. Pinterest is a social networking site that allows users to create virtual pinboards for collecting and sharing beautiful content online. Users collect photos and links to pretty much anything they find online that they love, creating their own pinboards and following the pinboards of other people or brands whom they find interesting.

While the site is still in beta and currently invitation only, Pinterest has experienced explosive growth in the last six months. The latest data from ComScore (December 2011) shows that Pinterest has over 7.5 million monthly unique visitors up from 4.9 million in November. When it comes to engagement, Pinterest users spend an average of 14.8 minutes on the site per visit. These recent numbers skyrocketed Pinterest into one of the top 10 social networks according to Hitwise.

Untitled Must Keep Pinning: Some Thoughts on Pinterest

So why should brands care?

1)    Engaged Audience

Social media has given the consumer back their voice and on Pinterest that voice is the ability to share what they like, what they want to buy and what inspires them. Brands should use this as an opportunity for consumer research. Follow those people who are already posting about your brand or specific keywords that are important to you. Pay attention to what they are sharing to pick up on key trends among your target audience. Engage these users by commenting, liking or re-pinning their pins to a VIP board. If you don’t know who your audience is yet, host a Pinterest contest and follow those who participate.

2)    SEO Benefits

Content shared to Pinterest directly from your site or blog links back, even when the item is re-pinned. The description field of the pin lets you enter relevant keywords as well.

3)    Show Off Your Brand Personality

Sites likes Pinterest give brands an opportunity to humanize and expose a little brand personality. It is a great opportunity to promote the lifestyle or essence of your brand. Show off your team working hard on the latest product or your employees enjoying an office party. Make it personal.

Now let’s see these in action.

Below are a few of our favorite ways we’ve seen brands use Pinterest.

Chobani

This yogurt brand brings their product to life with inspirational quotes, recipes, and even a flavor inspirations board.

Chobani chobani on Pinterest 1024x828 Must Keep Pinning: Some Thoughts on Pinterest

Bergdorf Goodman

The department store uses fashion trends to inspire their boards (eg. Spring Trend: Tribal Beat)

Bergdorf Goodman bergdorfs on Pinterest 1024x564 Must Keep Pinning: Some Thoughts on Pinterest

Whole Foods Market

The high end grocery chain highlights recipes, party ideas, and even their Whole Foods foundation on the Pinterest page.

Whole Foods Market wholefoods on Pinterest 1024x820 Must Keep Pinning: Some Thoughts on Pinterest

And let’s not forget some of our own publishers: MatadorNetworkGlitter Guide & Design Milk have also started to share the essence of their sites using Pinterest.

Glitter Guide glitterguide on Pinterest1 1024x492 Must Keep Pinning: Some Thoughts on Pinterest

MatadorNetwork matadornetwork on Pinterest 1024x493 Must Keep Pinning: Some Thoughts on Pinterest

Design Milk designmilk on Pinterest Must Keep Pinning: Some Thoughts on Pinterest

Like any other social network, before you join, make sure it makes sense for your brand. But if it does – what are your hesitations about joining Pinterest (if any)? Will you be jumping on the pinning wagon?

Anyone who needs an invite, leave your email in the comments below and we’ll make sure you get one.

January 23, 2012

Facebook Takes Timeline Public

by on December 15, 2011

Facebook Timeline Facebook Takes Timeline Public

After three months delay, Facebook Timeline is finally live for the platforms 800 million users. the new debut brings the infamous cover image to light, along with the ability to feature specific updates with by clicking on the star to the right of an update. Users can also fiddle with a tool called Activity Log, which keeps track of every Facebook-related action a user has ever taken since they signed up for the social network in the first place.

Although Facebook has hinted at the release of Timeline for Brand Pages, the feature hasn’t been extended to brands for the time being and Facebook says they have nothing to announce when it comes to brand timelines. Enough pontificating, let’s get your Timeline ticking.

How To Get Facebook Timeline

1. Users should go to https://www.facebook.com/about/timeline.
2. Scroll to the bottom of the page and click the green “Get Timeline” Button.

As soon as a user opts in the new, visually striking design will take the stage with existing profile information, and a new layout for showing things like Friends, Photos, and Likes. This seems to bring Likes to a more prominent place in the profile, which could be great for brands on the platform.

Although Facebook has most recent life highlights covered, there is a spot for adding historical events and images dating all the way back to birth. Users have seven days to review everything that exists in their Timeline before others can see it. After that users have full control over exactly what, and how much information is visible to specific friends or the public.

What do you think of the new Facebook Timeline? Is it everything you hoped it would be? Let us know in the comments, if you can pull yourself away from creating your own Timeline long enough.

December 15, 2011 , , ,