In the Hot Seat with Scott Barrett
by Anna Eschenburg on April 6, 2012
Here we go for round two of In the Hot Seat. This time with our Director of Social Activation, Scott Barrett.
What does the power middle mean to you?
To me, the power middle means the way the world communicates has completely shifted. The idea that anybody, from anywhere in the world, can build an audience based solely on the strength of their content and power of their words represents democracy at its finest and is organic to the core. Brands have no choice but to be transparent, and consumers have no choice but to engage. The consumer-brand relationship is changing at a rapid pace.
What brand do you think is doing an awesome job in social? Why?
As cliche as it may be to go with one of our clients, I think PepsiCo does an awesome job of trying a little bit of everything. They’re not afraid to put their content out there using tons of different vehicles.
What’s your must read blog?
Daily I’m reading Gothamist, Videogum, and Deadspin. I’ve probably checked Punknews.org everyday for over a decade.
Best restaurant you’ve eaten at in the last month.
Rye in Brooklyn. If I could afford to eat there every day I would, but that’s mostly because the selection of quality Mexican food in NYC in limited.
What’s your average day like working at SocialChorus?
A day in the life of SocialChorus goes something like this: I start off with a meeting, follow that with a call, and then another meeting. After that it’s decks, team collaboration, and strategy sessions. Then it’s another meeting or call. Eat lunch, and then repeat! Luckily, I like bouncing around and doing a million things at once.
What was your craziest pre SocialChorus gig?
I’m not sure if it counts as a pre SocialChorus gig, but the early days at YouCast were pretty crazy (Halogen & YouCast merged to form SocialChorus earlier this year). There were only a few of us, and like any small company we all wore a lot of hats…even if that hat didn’t fit or we didn’t know why we were wearing it in the first place. It was startup insanity in its truest form, but I learned a lot, and got to work with some amazing people and amazing brands.
What’s your favorite activity outside of work?
I’m a pretty big music nerd and I’m a pretty big baseball geek. Anything involving collecting vinyl or meticulously studying box scores is a good time for me. I also love to cook and play with my dog.
Band of the month: GO!
I’m really digging the newest Lucero (the country / punk band – not Lucero the Mexican pop star) album, “Women & Work.” That came out last month so I guess it’s still pretty new and relevant now.
