Digital Luxury Digest | LVMH’s Soaring Sales, Bank of Digital, YuMe Includeds Silverlight, Promoted Tweets
by Halogen on April 13, 2010
“Luxury Goods Brand LVMH Sees Sales Soar” (GuardianUK)
A surge in demand for expensive jewellery, clothes, perfume and champagne has sent sales soaring at luxury goods firm LVMH Moët Hennessy Louis Vuitton. LVMH saw revenues jump by 11% in the first three months of this year to €4.472bn (£3.9bn). Sales of its jewellery and watch brands, which includes Tag Heuer and Zenith, leapt by 33% compared with a year ago when the economic downturn hit consumer spending.
In an effort to shore up its ailing brand, Bank of America is doubling spending on digital platforms, but as a result will be spending less on traditional outlets, namely TV and print. “We’re not abandoning any of those forms of media,” Head of Marketing Claire Huang told an audience at Advertising Age’s Digital Conference today. “But we’re realizing that digital not only allows you to provide information, you can have real, live connections.”
“YuMe Includes Silverlight” (MediaPost)
Video ad network YuMe on Tuesday is expected to announce that its ACE ad platform now supports Microsoft’s Silverlight plug-in media player. As such, publishers who equip their Silverlight players with ACE technology will now be able to monetize their video content through YuMe’s video ad network, and will have the option to take control of their video ad operations with the ACE Ad Management System.
Twitter will unveil on Tuesday a much-anticipated plan for making money from advertising, finally answering the question of how the company expects to turn its exponential growth into revenue. The advertising program, which Twitter calls Promoted Tweets, will show up when Twitter users search for keywords that the advertisers have bought to link to their ads.