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Greg Shove Joins MphasiS for a Round Table on Social’s Role in Financial Services

by on July 12, 2012

MphasiS, a division of HP, brought together some of the greatest minds for an executive round table at the Waldorf Astoria in New York City to discuss how social media is going to shape the financial industry’s customer experience. SocialChorus’ own CEO, Greg Shove, shared his insights on the social space for the financial services industry in the video below:

We’d like to thank MphasiS for putting together this great video! How do you think the finance industry can use social media to connect with their consumers?

July 12, 2012 , , , , , , , ,

Event: L2 Think Tank, Social Media Vendor Mapping

by on March 14, 2012

What: L2 Think Tank, Social Media Vendor Mapping

When: March 15, 2012

Where: NYC School of Law

Why: Our CEO, Greg Shove, joins L2 founder Scott Galloway, Matt Sunbulli, Founder & CEO of Social Amp and Rob Key, Founder & CEO of Converseon among others, tomorrow at the L2 Social Media Vendor Mapping conference. The conference will untangle the complicated web of social media service providers, identifying who does what best—from platforms to campaigns to commerce to metrics and ROI measurement.

Follow us at @socialchorus and follow Greg at @gregshove for live discussions from the event. You can register to attend here.

March 14, 2012 ,

Celebrating Bonin Bough’s New Job and the Jazz Foundation

by on March 12, 2012

Last Sunday, SocialChorus was thrilled to be part of a celebration of Bonin Bough‘s new job as the Vice President of Global Digital and Consumer Engagement at Kraft Foods! We’ve enjoyed working with him in his previous role at PepsiCo and look forward watching the game changing moves he will be making at Kraft.

The event was not only a celebration of Bonin but also the close of his father Martin’s photography exhibit. “In addition to being a renowned photographer, Martin is an amazing saxophonist who met and played with the very creators of the art form. Bonin and Martin presented this exhibit to benefit the Jazz Foundation so that the music Martin was a part of creating can be passed on to the next generation,” says Kimberly Robison, the Development and Event Director at the Jazz Foundation of America. The Jazz Foundation provides compassionate support services for jazz and blues musicians in need and to empower musisicans to perserve and pass on the cultural legacy of the Music for the world community now and for generations to come.

Martin Bough (tenor saxophone) preformed along with Micah Gaugh (alto and soprano saxaphone), Alex Blake (bass), and Greg Bandy (drums) at the event.

DSC 7566 1024x680 Celebrating Bonin Boughs New Job and the Jazz Foundation

Martin, Alex and Greg performing.

DSC 8073 e1331581933726 680x1024 Celebrating Bonin Boughs New Job and the Jazz Foundation

Micah Gaugh

DSC 9472 1024x680 Celebrating Bonin Boughs New Job and the Jazz Foundation

Bonin Bough at the event.

All photos by Hafeez Raji.

March 12, 2012 ,

Ch-ch-ch-ch-Changes! Exciting Times at SocialChorus

by on February 28, 2012

This month has been a busy one at the SocialChorus offices. We’ve seen the launch of our beta Influencer Relationship Marketing software platform, a rebrand from Halogen/YouCast to SocialChorus and an office move for our SF team.

We decided to officially combine the best of Halogen (over 1,000 relationships with influential social publishers) with the best of YouCast (social activation technology and services). The combination has resulted in SocialChorus: a game changing influencer marketing platform designed to help brands own and activate their own branded influencer relationships. SocialChorus’ Influencer Relationship Marketing (IRM) software and services give brands the simplicity, speed, and efficiency needed to build enduring social relationships with influencers and superfans at scale.

The switch has been an exciting one for our team and the industry! Thus far, the response has been amazing. The Next Web did a feature on our IRM platform last week, and the buzz only continues to grow. If you haven’t seen it yet, make sure to check out our introduction video. It walks you through why we’ve created our technology, and features cameos from Becky Brown of Intel and Bonin Bough of Kraft (formerly of PepsiCo).

In the midst of the name change, client platform demos, and influencer focus groups, our SF team got a new office space!  The new SF office is now at 3rd and Market. We’ve decked out our office in IKEA goodness and spent last Saturday setting up the space.

Our VP of Social Strategy, Ed Ortega put together a fantastic time-lapse of how it all went down. Check it out!

We’re excited for what this year will bring! Stay tuned for all the latest.


February 28, 2012 , , , , , , ,

Facebook Announces Upcoming Subscribe Plugin for Websites

by on December 7, 2011

Facebook Subscribe Button Facebook Announces Upcoming Subscribe Plugin for WebsitesIn another act of Facebook’s Manifest Destiny, today at LeWeb Joanna Shields announced the upcoming release of a new subscriber plugin for websites.

Although the subscribe concept isn’t entirely new for Facebook (the feature has existed since September for journalists and public figures), Facebook’s new subscribe button is significant because it allows people to subscribe to user’s public updates from anywhere on the web.

Exact details haven’t been revealed yet and Shields’ announcement was brief, but it seems this feature will create a Twitter-like following experience on Facebook where all subscription updates show up in users’ newsfeeds. In this way, users can sign up to receive updates from organizations like Mashable, The New York Times, and more.

To understand the fundamentals of the Subscribe button, an article about Facebook’s original subscribe feature may be helpful, but expect extended functionality with this new release, including the ability to promote profile subscription signups on websites and blogs.

December 7, 2011 , , , , ,

The Life Cycle of a Web Page on StumbleUpon

by on November 24, 2011

Here on the Halogen blog we’ve been talking a lot about the optimization of post frequency to achieve maximum visibility across social channels. Facebook posts are visible on newsfeeds for about a day, tweets remain relevant for a couple hours, and now we examine the life cycle of a webpage on Stumble Upon.

Why is this important? In some cases websites are seeing more than 50 percent of social traffic from StumbleUpon. This link sharing user base may not prove as large as Facebook or Twitter’s following, but the traffic referrals from the platform seem strong. The average visit from a StumbleUpon users lasts 69 seconds for example, and the overall lifespan of a Stumbled page often exceeds 400 hours. The biggest trick, it seems, is to create inherently shareable content that makes Stumbling worthwhile in the first place.

Stumbleupon lifecycle web page The Life Cycle of a Web Page on StumbleUpon

November 24, 2011 , , , ,

Halogen’s Weekend Reads

by on November 18, 2011

Although consumer confidence reports are down, traffic to online retailers has increased 10 percent year over year for the last week of October. One big contributor? Affluent shoppers.

The Harvard Business Review reminds us “people rarely rally around technology.” Instead they rally around purpose. That purpose is what drives successful social media.

Tomorrow’s CMO: The acceleration of consumer adoption and behavior makes him/her more reliant on innovation than ever before.

Information design master Mike McCandless and Eric Fischer brought their talents together to create a stunning Twitter languages map. Amazing how these bright lights illuminate so much about not only the rise of Twitter, but also our culture overall.

November 18, 2011 , , , , ,